|
MICRO MAP: SIM is the recently conducted census of
the mobile telephony market. The survey could be helpful to marketers,
as it would help in pin pointing sales-and -distribution dynamics
right to the pincode level, thus helping them map the markets accurately.
The samples for the survey consisted of Bangalore, Hyderabad, Ahmedabad,
Chandigarh, Chennai, Mumbai, Kolkata, Pune and New Delhi. Among
these metro cities New Delhi emerged as the leader for prepaid SIM
cards and recharge vouchers. The other metros in the top five slots
included: Mumbai, Kolkata, Hyderabad and Chennai. The survey included
both global system for mobile communications (GSM) and wireless
in local loop (WiLL). The census was conducted for both the GSM
and the WiLL phone.
Hyderabad and Bangalore ranked third in terms of sales of SIM cards.
:
| 
