She is an all-time favorite Friday star who made the term "Utterly Butterly" really delicious. The Amul girl with her button-eyed, dimple-cheeks and mischievous smile who stormed the nation way back in 1960s from strategically placed hoardings, butter packs and magazines and introduced the concept of butter on Indian breakfast tables.

Transforming herself topically and making a statement each time, whether about the Helmets being made compulsory in Mumbai, the Indian Airline 'Namaste' cancellation, the ecstatic Sushmita Sen on winning the Miss Universe crown, or the very recent, screening of 'Devdas' at the Cannes Film Festival, or even as herself dressed in her usual polka-dotted frock, always endorsing her inseparable Amul butter pack. She epitomizes every happening event, smiling mischievously and winking her way into people's hearts. Her innovative, timely humor has won her a massive fan following throughout the country so much so that the ads are now ready to enter the Guinness Book of World Records for being the longest running campaign ever.

What really keeps the Amul magic still alive-n-kicking despite so many years of presence is, its sheer innovative humor and topicalness. 50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand can boast of such phenomenal growth. All thanks to this lovable Amul girl whom everyone loves to love.

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