| Until recently, Bangalore
did not have a well-organised used-car market. Most of the pre-owned
cars were sold through classified ads, owner-to-owner negotiations,
or by people operating as intermediates called car brokers. Buyers
of pre owned cars were usually dissatisfied about the condition,
documentation and legal encumbrances. Besides the choice was limited
to a few models.
There were no firms offering professional service. All that has changed over
the last few years. What was termed as “Second-hand”
cars became “Used” cars and is now popularly called
“pre-owned” cars. Bangalore being the IT hub of India
has great potential for pre-owned cars. The IT Boom, its cosmopolitan
outlook, more jobs, more disposable income, easy finance facility
for used cars, availability of good cars in the market at reasonable
prices are factors leading Bangalore to become a place for used
cars. It is estimated that every month 3,000 to 4,000 used cars
change hands in Bangalore alone which is almost as many or more
than new cars sold in the City.
Every individual using a two wheeler aspires to own a car, while
those who own cars want to up grade their car. Cars are known to
change hands between the second and third years of usage. Attrition
at the top level in the IT sector has also led to the vibrancy in
the pre-owned car market. Every time an IT professional does job
hopping, his remuneration package with the new company included
a new car. As a result, the existing car goes to the used car market.
The weather conditions in Bangalore have less corrosive effect on
vehicles than in coastal cities like Mumbai.
Maruti Udyog launched its pre-owned cars business under the brand
name ``Maruti True Value'' at its first country outlet — Mandovi
Motors — in Bangalore in October 2001. Pradeep Hiremath and
Vivekananda Hallur, an engineer and an IIM graduate established
Silver Star Motors to cash on the opportunity existing in the growing
pre-owned car market. The company was incorporated about two years
ago. Professionals identify accident free cars at reasonable price,
refurbish if required and offer to the customers for sale. The company
has two showrooms measuring 8000sq ft and 4000 sq ft at Banashankari
and Koramangala.
Silver Star carries out a 25-point check of each car and share
the information with the customers. They even take pride in the
fact that their high-profile customers like a celebrity radio jockey.
G Venkatesh and Sons have been in the trade of automobile consultancy
for nearly five decades. It was founded by G Venkatesh in 1963 as
a two-wheeler consultancy business. They conduct a car carnival
every Sunday at St. Joseph’s pre-university grounds, Residency
Road. His son, V Ramachandra has diversified into dealing in vehicle
of economy to premium class four wheelers. But not everybody has
had good experience with “pre-owned” car. Small time
operators do not have a standard practices to assess the technical
quality of a car and often buyers land up with cars which give them
trouble soon after they have brought it. But for a few unscrupulous
dealers, there are a number of trustworthy dealers in pre-owned
cars.
WHY A SECOND HAND?
In the pre-owned car market today WYSIWYG (what you see is what
you get) to use the IT language. Many of the one-stop dealer outlet
provides everything under one roof— car finance, accessories,
insurance and service. These dealers employee qualified automobile
engineers and experienced mechanics who certify the cars for their
performance, authenticity and reliability. In the process cars involved
in accidents and stolen vehicles are rejected. Spot finance ranging
from 60 to 90 per cent of the vehicle cost is made available. Most
dealers have a tie-up with finance companies and banks. These dealers
have swanky showrooms which match with the showrooms of dealers
in new cars.
Source: Deccan Herald
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