Hero Honda, the market leader in motorcycles, now takes on two heart throbs of the nation, Hrithik Roshan and Saurav Ganguly, as its brand ambassadors for the next 3 years. Strongly associated with sports and entertainment, Hero Honda will soon promote its bikes with the 'Desh Ki Dhadkan.' The two stars will not only endorse Hero Honda products both current and new, but will also be present at various corporate brand events and help promote the Hero Honda 'We Care' campaign.

Hero Honda has been an avid supporter of cricket and sports for years and now believes that entertainment is the new e-generation mantra. Hero Honda has just signed on as the official sponsor of ICC World Cricket, up to the World Cup 2003. Their long association with cricket began with the Hero Cup in 1993. In keeping with the entertainment mantra, Hero Honda sponsored film awards for Hindi films - the Hero Honda Stardust Millennium Honours; for Bengali films 'The Hero Honda BFJA awards;' and the the Hero Honda 20th Cinema Express Awards for South Indian films.

The company has sold an impressive 4,79,630 motorcycles in the first half of the current financial year as compared to the 3,88,326 in the corresponding period of the last financial year. It has thus registered a growth of 42% against the industrial growth of 31 per cent in the motocycle segment.

"The Indian two wheeler market is fast catching up with the international trend and motocycles have taken a big lead over scooters and mopeds. Our focus on this segment, our technological edge and a well designed supply chain have contributed to the excellent results," says a confident Brijmohan Lall, chairman & managing director, Hero Honda Motors Ltd.

The company will invest more than Rs 120 crores this year for capacity expansion as well as technological advancement. They are fully commited to achieving the one million mark this year, with a sales turnover of over Rs 3000 crores. With Hrithik Roshan and Saurav Ganguly endorsing their motorcycles, this does not seem to be a pipe dream.

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