 Van
Heusen has introduced Durafresh anti-odour shirts for
the first time to the Indian market. The fabric used is unique
as it is treated with special bacteriostatic agent that prevents
odour causing bacteria. The company claims that the shirt stays
fresh for the whole day and lasts longer. The fabric, which
is imported from Japan, retains its bacteriostatic properties
even after many washes.
Durafresh shirts are available in a wide range of plains,
stripes and checks. Shirts are priced from Rs 695 onwards.
PETER
ENGLAND LAUNCHES SHIRTS FOR THE
FESTIVE SEASON
 Peter
England is the shirt brand that has revolutionized the menswear
market with new concepts of readymade shirts. Since 1997, the
brand has shifted the traditional tailored garments to readymade
shirts with its wide range of shirts.
After introducing anti-wrinkle shirts, a pastel collection and
corporate stripe collection, it is now launching shirts for
the festive seasons. 'Festive collection' is a collection
set to celebrate the festive mood that takes over the country.
They are specially designed keeping in mind the needs of the
festivities.
The range of colours has been drawn from bold, bright colours
with a predominance of yellows, reds and oranges. Shirts are
priced between Rs 345 and Rs 595 and are available at
mega stores and all Peter England showrooms.
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