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The Ethnic Touch - Formale

Sanjay Asrani at FormaleIn the Victorian Age, men of high society relied largely on their couturier to create their public image. It is a pity that the modern man has no such indulgence…. Here, is a store which has revived the suave look of a bygone age, bringing back some of its opulence and grandeur, giving a man's his birth right to good dressing.

Welcome to Formale, the coolest place to check out the best in men's ethnic wear. Their master craftsmen make kurta-chudidar sets, Shervanis, Prince Suits, Dhoti-Kurtas and also Pathanis to die for…or swoon over! Step in and you will be transported to another era!

Formale's exclusive KurtasIt would be the 'in' thing for us to say that they cater to 'the modern man, the man of substance, the millennium male.' But frankly, they are through with such clichés, because they do not need fancy titles to work for them.

Involved in ethnic designer wear for men for the last six years, the husband-wife duo Sanjay and Archana Asrani's is a creative proprietorship with a penchant for elegance.

Pagadis from Formale"We have carefully studied, worked on, experimented and eventually reached a stage where we can stake claim to the best. Naturally, our commitment to quality and service finds another outlet, giving a customer wider options, better choices, premium services. And a wardrobe that'll be the envy of the town," says Sanjay Asrani.

Prince Suit from Formale They work with cotton, silks and terricot fabrics. The pricing can range anywhere between Rs 300 to 15,000 depending on the fabric, style and the embroidery.

So, if you are looking out for an ethnic out-of-the-world outfit, do not forget to drop in at Formale.

Contact:
Sanjay Asrani,
# 3, Century Plaza,
294, K. Kamaraja Road,
Below Mysore Saree Udhyog,
Near Commercial Street Entrance,
Bangalore- 560 042.
Phone: 2509 8820
Fax: 2559 6090
E-mail: formale@ bgl.vsnl.net.in
 
Photographs and Text by Aditi Kumar



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