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Home > City Resources> Computers & Internet> Yogis of the web

 
Yogis of the web.

"Work hard, have fun and create history is our company manifesto"

- Jyotirmoy Bose and Samanta Rai, Directors, Purple Yogi (India) Pvt Ltd

Samanta and Bose, Directors, Purple YogiPurple Yogi
(PY) has been operating in the sector of Software infrastructure for the Internet segment for the past year. Rakesh Mathur, Ramana Venkata and Ramesh Subramonian founded the company in September last year. Exactly one year later, the company boasts of the launch of an innovative software 'Internet Discovery System', the first of its kind in the world. Headquartered in Mountain View, California, the company has its development centre in Bangalore. Jyotirmoy Bose and Samanta Rai D P head the company as Chief Operating Officer and Country Head respectively. The intellectual duo have a string of plans in the years to come, which they together shared with bangalorebest.com.

  Purple Yogi - a unique name…

In spirituality, the human body is surrounded by certain charkas. While the yellow chakra represents enlightenment, the purple chakra indicates the zenith of enlightenment and that forms the first part of our company name. Yogi conceptualizes the guru in a different way, symbolizing the highest manifestation of a wise man.

  The company manifesto -Work hard, have fun and make history...

We at PY believe that doing things that have not been done before can create history. And it is never easy to create history without hard work. This hard work can be accomplished when one keeps oneself fit through fun. We know that if we leave out any one of those three, we cannot succeed.

  The company staff…

We are twenty-two at present and will be expanding shortly. We have four of the IIT toppers from across India working with us. Our chief scientist was the research head at IBM and our chief architect was the head of NASA research lab that built the remote sensing space module.

  The Bangalore centre focuses on…

We focus on knowledge management, it's a technology based on information theory. We take up knowledge to classify into different concepts. The knowledge what we're going to handle is from the net, which is automatically classified, so that the right information will go to the right person at the right time. For that, we've built a software infrastructure. We've a large engineering staff working on that and we will continue to grow with the team.

  How is 'Purple Yogi Internet Discovery System' (PYIDS) one-up over others?

PYIDS is designed for Internet users to enable them to browse efficiently. This product understands the user's requirements and makes available to them the information that they really want. With PYIDS, we are shifting the Search paradigm to the Discovery model.

  How PYIDS works…

PYDIS takes up the URL of any page that the user is going through with its privacy policies, and it sets up a frequency counter to locate the exact topic of interest via wordBose demonstrating PYIDS mapping. Less frequent words fail to come out with other pages carrying similar information. Our PYIDS has a 98 per cent success in getting the right information.

  Micro Soft's DotNet set against PYIDS...

DotNet is a set of six servers that enable the user to create an Internet site for serving e-commerce. It helps transactions but does not discover the information he needs. But PYIDS support transactions in e-commerce through IDS. At present, the discovery system gathers information for the net user, but in future it will definitely help in e-transactions.

  Meeting targets...

We believe in development through three stages. In the first stage of being an Engineering Company, we've succeeded with our intellectual team. We are now in the stage of being a marketing company, selling the concept and technology to the market. The third and final stage is of development by revenue generation. We generate revenue from the enterprise world. Our PYDIS creates the awareness for that enterprise world.

  PY in relation to other networking companies…

Ours is a software infrastructure company. Though our company is not a networking company, we provide infrastructure that makes the network intelligent enough to understand the available information.

  The company's achievements…

Bose and Samanta playing 'Purple Pong'The most significant achievement has been the funding. In spite of various market variations, our company could get a whopping thirty-five million dollar funding. This actually reflects the confidence that investors have in our technology and business models. We've been successful in demonstrating our software to customers from across the world. Now we have roped in many international clients like Wall Street Journal and others. Within this quarter, we are sure to have many other big players signed up from various fields like portals, search engine spaces, financial institutions and publishing houses.

The director duo don't believe in boss-ism. They provide equal 'space' to each and every employee in their office. Jyotirmoy believes in the management philosophy of 'initiator is the manager', wherein an employee, if he generates an idea, will be made responsible for that idea till execution. Here responsibility is shared and, with their innovative and unique products, the director duo expects a revolutionary tomorrow.

Charan C S


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