LG
Electronics India Pvt. Limited (LGEIL) is a wholly owned subsidiary
of LG Electronics, South Korea. The company started its operations
in Delhi, in May 1997 and within a short span of thirty months,
it has achieved a turnover of approximately Rs. 1,000 crores.
Introducing its wide range of products to the Indian consumers,
it has successfully carved a niche for itself. LGEIL's success
story is a result of its investment in cutting-edge technology
and its relentless efforts to bring home the smiling face.
LG takes great pride in identifying itself as a people-oriented
company. Servicing the consumer is their top priority and
they do not restrict the term to mean after sales service
alone.
LG's success mantra
In a broad perspective, LG's success can be attributed to
its 7 P's of Marketing. In addition to the Products, Price,
Place & Promotion, the key factors that have contributed to
LG's success are the following 3 additional Ps : Pace, People
& Passion.
LG has, right from its inception, launched a series of the
state-of-the-art products. The latest technologies as the
Flatron, Plasma TVs, Internet TVs, LCD TV, Roving Eye CTV,
Tong Dori Washing machines, DIOS Refrigerators, Infra - red
Microwave Ovens, Plasma ACs etc. Product innovation at LG
is an on - going process. Working in this direction, LG has
launched the Sampoorna CTV with Multi - language On - Screen
Display in 4 languages, the Cricket Game CTV, Microwaves with
Indian cooking menus etc.
Samsung
aims to help and improve the quality of peoples' lives by creating
products and services that are both competitive, and of the
highest quality.
Samsung India Electronics Ltd. (SIEL) was set up in 1995. A
joint venture company of the US $13 billion Samsung Electronics
Co. Ltd, it continues to bring forth a wide range of hi-tech
electronics goods to the Indian consumer market. Unique for
their high-end technological innovations, these products are
sold at a wide network of dealers and Brand Shops.
Samsung India's vision entails helping people improve the quality
of their lives by providing them with superior quality products
at the right time, and the right price. But beyond its role
as a purveyor of quality products in India, Samsung seeks to
contribute to the economic growth of the country though its
export commitments and large scale production facilities generating
secured employment for hundreds of Indians.
Products
Television
Refrigerators
Washing Machines
Air Conditioners
Microwave Ovens
Audio Video
TV Net
Samsung strives to contribute to the development of the electronics
and components industry in India. They believe in setting benchmarks
for the industry, be it in terms of after sales service for
their products, quality systems and management techniques.
Address: Samsung India Electronics Ltd.
47 Ring Road, Lajpat Nagar-III,
New Delhi - 110 024
Phone: 2691 1747 / 2692 8383
7:09:25 PM 
LG
Electronics India Pvt. Limited (LGEIL) is a wholly owned subsidiary
of LG Electronics, South Korea. The company started its operations
in Delhi, in May 1997 and within a short span of thirty months,
it has achieved a turnover of approximately Rs. 1,000 crores.
Samsung
aims to help and improve the quality of peoples' lives by creating
products and services that are both competitive, and of the
highest quality. 
