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Fashion and Beauty
Nita Rai - From Interior designing to Jewellery designing

Ancient India was called Golden India. So rich was the country, so famed were Indian jewellers! And Indian jewellery designs were in demand the world over.Nita Rai has enough reasons to smile They still are in demand and jewellery designing has become a sought after profession. Nita Rai's foray into jewellery designing began about eight years ago.

Though initially she trained to be an interior designer, she took up jewellery designing for the 'sheer pleasure' and 'sense of achievement' that the work gave her. Nita has been designing jewellery for New Delhi's elite, but, thanks to her husband's job, cosmopolitan Bangalore now has the opportunity to see the display of semi-precious, precious stones, silver, gold and pearl jewellery, which are part of an exclusive collection designed by her.

"I usually hold exhibitions at home," says Nita, but she has also held exhibitions with Air France, Lufthansa and British Airways. "My passion for pearls made me get into this profession. Nowadays in Bangalore, there is a greater demand for gold, silver, precious and semi-precious stones. So, I've started using these too," she says. "The demand for fashion jewellery
designers is growing, as people like to wear trendy, unique designs. My
jewellery pieces could cost anywhere between Rs 500 - Rs 20,000,"
Nita elaborates.

Nita graduated in jewellery designing from the J D Institute of Fashion Technology, New Delhi. She gives a lot of importance to the 'appeal' and the Perfect set for a party!final 'get-up' of a piece. Her jewellery is wearable in the sense that it is light, comfortable and caters to modern tastes. Her designs are both contemporary and ethnic, and at times, a blend of the two. She also redesigns traditional, 'chunky' jewellery to make it more wearable.

According to Nita, Bangaloreans prefer a combination of gold and silver, where each metal has its own identity. She is planning to have an exhibition soon for 'Holi'. This will be something that the fashion conscious city will look forward to. There will be unusual jewellery items on sale and you could become the envied owner of a "one and only" piece. That's cool! So, look out for Nita's next exhibition!

For more details, contact Nita Rai at:

Address:
# 3E, Sundale Apartments,
55 / 56, Osborne Road, Behind Lavanya Theatre,
Ulsoor, Bangalore - 560 042.

Photographs and Text by Aditi Kumar



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