Tanishq launches stunning new Sterling Silver collection
T anishq,
the leading branded jeweller in India, has launched a new Silver
collection of stunning fashionable jewellery for young women,
in time for Valentine's Day, around the country. The collection
comprises more than 100 designs in the very contemporary white
fashion look which is currently the vogue internationally. Using
clean, bold lines, the collection combines sterling silver with
a very innovative touch of colour, using semi precious stones
cut into unique shapes. The country's rich heritage of coloured
stones has been fully exploited and the collection showcases
a kaleidoscope of colours from garnets, citrines, peridots,
amethysts, topaz, etc.
Speaking on the occasion, Jacob Kurian, Chief Operating Officer,
Tanishq, a division of Titan Industries, said, "The inspiration
behind this collection is the gap in the fashion accessory market
for contemporary, styled yet affordable accessories. You either
get cheap, poor quality, unbranded products or must upgrade
to gold jewellery. We believe the new collection brings a high
quality and very fashionable styling to the silver market. Initially,
consumer testing has been extremely favourable and we seem poised
to transform consumer preferences in this segment, just like
we have done in the fine gold jewellery market."
The collection will be launched initially in 11 cities, with
4 metros markets of Delhi Bombay, Chennai, Kolkata along with
Bangalore, Pune,  Chandigarh,
Hyderabad, Ahmedabad, Mangalore and Goa and will initially be
available in the Tanishq boutiques in these cities. The products
are priced very reasonably with a minimum price of Rs. 399 per
product and a maximum price of Rs. 999 per product. The average
price is around Rs.599. and a set would cost a minimum of Rs
1500 and would go up to a maximum of Rs.2700. The products available
are pendants, chains, earrings and finger rings, which will
be available as sets as well as individual pieces. The collection's
affordable price range and variety makes it an ideal product
for gifting for Valentine's Day as well as for any other occasions.
Y L Saroja, Senior Manager - Sales and Marketing, Tanishq, said,
"The Tanishq consumer has demonstrated that a market exists
for design led, high quality gold jewellery. Younger women,
especially teens and college students, need jewellery that is
not as expensive as gold jewellery but which make no compromise
on style or quality. She is looking for jewellery that is both
feminine and internationally contemporary in styling. Our new
sterling silver collection reaches out to this younger women
of today, who is looking for accessories that signal her individuality
and attitude for life."
Tanishq also plans to introduce a new range every three months
to ensure that a fresh collection of style is available to customers
so that they change accessories with seasons. The affordable
pricing makes repeat buying and gifting possible. Tanishq is
the only national jeweller in India and is part of the TATA
and Titan group. Tanishq is today available through 42 exclusive
boutiques in over 35 towns. The company's range consists of
gold jewellery of both 22 Kt and 18 Kt. Tanishq has also recently
moved into the platinum range of jewellery.
For further information, please contact:
Caleb David/Saleela Kappan, Perfect Relations
Phone: 2559 8213 / 214
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