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Somewhere in the remote corners of Madhya
Pradesh, traders in the local tribal market places accept
cowrie shells as a valid currency. Tribals in
this area still barter a cow for four pigs and paper currency
is precious. On the other hand, here we are at a stage where
stock traders in metros are logging online on the net to transact
their business. Rapid advances in technology and communication
will see a drastic change in the position of paper currency
too.
Now
if you are a customer of ICICI Bank or HDFC Bank or Global
Trust Bank, your bank will pay your electricity bills,
insurance, cell phone bills and also transfer funds to your
business client online. In fact, on the newly launched service
www.icicidirect.com,
you can even trade stocks and shares online. Net banking
or e-banking has been prevalent in the developed world for
quite some time. The number of online banks in Western Europe
has grown from 863 internet-enabled banks in 1998 to 1845
by the end of 1999. In the US the number of people banking
online is 6.3 million and 6.1 million trade online.
In India, only newly established banks have taken up this
concept because only these banks have been fully computerized.
Considering the fact that these services are offered free
of charge, the effort is commendable. Both HDFC and ICICI
have free demonstrations on their respective websites,
which are self-explanatory and can guide a first time user
on how to use the facility. Another bank offering this facility
is Global Trust Bank. While the sites of old public sector
banks like Canara Bank, Vijaya Bank are quite static with
just application forms and information on services available,
the sites of ICICI and HDFC can do online fund transfers.
These two new private sector banks have adopted the net wholeheartedly
and unleashed a host of initiatives to harness its full power.
At one end, they offer small, value added services
like utility bill paying facility, buying of shares and selling
of mutual funds. At the other, they are venturing into Business
to Business spaces to allow big corporations and their
vendors to conduct all their transactions online. This is
taking place on secure foolproof payment gateways which
will pacify anxious retail online traders.
With this concept, the net will offer one-stop financial
services to the average banking customer. This will increase
the total revenues per customer while reducing transaction
costs via the net. ICICI Bank's major drive began in
March 1999 when it managed to get 4,000 registrations for
its retail banking Internet initiative. Today it claims
to have nearly 100,000 internet registrations and is planning
to set up kiosks so that people can walk in, conduct transactions
and walk away. HDFC Bank claims more than 45% of its transactions
are actually done on the telephone, or the ATM, or the internet.
It is quite obvious that this is due to lesser costs and also
convenience. So as time passes, it is natural that many more
banks will follow suit.
The
advantages are clear and hard hitting.
- Banks can now process transactions much faster.
- Transaction timings won't be confined to 10 to 2 pm.
- It will be truly Anytime, Anywhere, Any bank facility.
- The transaction cost is reduced from Rs 45-50 to just
Rs 1-4.
- The ability to connect banking services to payments makes
it a seamless transaction.
For example, HDFC Bank has a tie up with utility companies
to pay phone bills from a customer's account directly to the
company over the phone or the net. (Read
more about it in the Net Banking article in our Trade and Commerce
page) ICICI being the first bank to introduce
this feature with its www.billjunction.com,
has now launched Online Trading on its www.icicidirect.com
So after all is said and done, with this large potential, the
only hurdle now ironically is the customer. Of the HDFC
Bank's 650,000 customers only a 100,000 are using the net banking
facility. Despite the huge assurances of the transaction being
secure, the Indian customer is still wary of the net.
At present, the convenience of the net is most optimally utilized
by Non Resident Indians. NRIs can now open and operate
an account from any country and also transfer funds to their
relatives here with a click of a mouse. So eventually will
paper currency vanish one day? Just ask the cowrie shell
trader in Madhya Pradesh!
Click here for a step by step guide to trade online
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