Mavalli Tiffin Room, which also goes by the more popular name of MTR, evokes nostalgia, and good taste for its loyal patrons spanning generations.

An institution in itself, it was established in 1924 and is famed far and wide for its authentic South Indian food. Parampalli Yajnanarayana Maiya, a man with a visionary zeal far ahead of his times, founded MTR.

MTR still retains its 'old world' flavour and commitment to values that have stood the test of time. They have a commitment to purity, quality and hygiene which is a marvel in our harried times. All the changes, which have been incorporated, have been to ensure more effective service and value for their customers.

MTR is run by South Canara Brahmins and they serve pure vegetarian fare. Their dishes are made from ingredients brought directly from the growers and original manufacturers. Their search for culinary excellence has literally taken them places; the asafoetida is from Afghanistan, saffron from Kashmir, Jeera from Rajasthan and fiery chillies from the Indian coastal region.

MTR is unstoppable in its zeal to achieve the corporate dream of reinventing a 75-year-old Udupi Brahmin business into India's foremost convenience food company.

In its bid to cross new frontiers, they have been marketing ready mixes, spice powders, masala, pickles and vermicelli since the early 90's. The brand enjoys dominant market shares across most of South India. They also have leveraged the advantage of being located in Bangalore, which is a growing technopolis, by opening outlets in Infosys and Wipro to cater to nearly 80% of the IT professionals.

MTR has posted phenomenal growth rates and has mopped up volume business by leaps and bounds. The company has moved into an aggressive brand-marketing mode by having more than 100 products under its belt, which are manufactured at its eight plants. They have also made successful forays into the ice cream segment and shrugged of their SSI image by product segment expansion through conceptual super shops.

As MTR has grand dreams of moving up the value chain and become a leading food company, it hardly faces any real threats. All the while it also continues to do what it does best - provide lip-smacking dishes to all who enter its portals.

Address:
Mavalli Tiffin Room, 11 Lal Bagh Road, Bangalore 560027
Phone: 2220022 / 2221706

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