Titan Industries is Indian's leading producer of watches
with an annual turnover of Rs 630 crores (1999-00). Titan markets
its watches under the Titan and Sonata brand names.
Titan has more than 50 per cent market share in the Indian
watch market. Titan Industries Limited is a joint venture
of the Tata Group and The Tamil Nadu Industrial Development
Corporation (TIDCO). Its business activities cover not just
watches, but clocks and jewellery as well. In a short span of
time, the company has built an enviable reputation for its corporate
practices, products and services.
Areas of business
Titan Industries will make and market over seven million
watches this year, making it the sixth largest global player
in the category of "manufacturer brands", i.e. watch
companies that manufacture the components that go into the branded
products they market. It has a very wide range of products in
terms of looks, function and price points, all noted for their
workmanship and reliability. A significant proportion is sold
through two Titan controlled retail chains. The company's watches
are presently sold in about 40 countries of the world through
marketing subsidiaries based in London, Dubai and Singapore.
They enjoy a reputation for being excellent value for money.
Titan Industries also makes watches for international labels.
 After
entering the watch segment in 1987, Titan Industries entered
the precious jewellery segment in 1995 under the brand name
Tanishq. It is India's only fine jewellery brand
with a national presence and is an acknowledged business leader
in the country's US $ 10 billion jewellery market. Tanishq jewellery
is sold exclusively through a company controlled retail chain
which now has 40 outlets and is still expanding. Tanishq jewellery
is also exported to Europe, the USA, the Middle East and Australia.
Titan Industries also makes and markets a very attractive
range of decorative table clocks, incorporating both classical
and contemporary designs, including some ethnic styles.
The company employs around 3,700 personnel. Its manufacturing
facilities
occupy a built-up area of 33,000 square meters. The main manufacturing
plants are located at Hosur in the southern state of Tamil Nadu.
In addition, there is an assembly unit at Dehradun in the northern
state of Uttar Pradesh and a unit that produces electronic circuitry
for quartz watches in the state of Goa. Headquarter offices
are in Bangalore, the Information Technology capital of India.
Achievements
Titan Industries Limited is recognised as a corporate leader
by its professional peers. It has been ranked as India's leading
consumer durables marketing company for the past seven years
(1993-99) in polls conducted by the country's leading advertising
and marketing publication A & M. It was rated as one of
Asia's top 200 companies and India's top 10 in each of the
years 1994 to 1998 in surveys conducted by The Far Eastern
Economic Review. In another survey conducted by The Economic
Times in the year 2000, Titan was voted India's most
admired brand. Recognition for the company's engineering capabilities,
innovative products, advertising excellence and services to
the community has come in the form of several prestigious
Indian and international awards.
| Contacts: |
|
Golden Enclave,
Tower A,
Airport Road,
Bangalore - 560 017, INDIA.
Phone: 526 8551
Fax: 526 3001 / 9923
Email:arifs@titan.co.in
|
Titan International
Marketing Limited
18, Grosvenor Place,
London SW IX 7HS,
United Kingdom
E-mail: david.saldanha@titan.sprint.com
|
|
Titan International Marketing Ltd (Dubai)
A.G.30&32, Office Building No.3,
P.O. Box 61094,
Jebel-Ali-free-Zone
Dubai (United Arab Emirates)
E-mail: titan@emirates.net.ae
|
Titan Watches and Jewellery Intl.
(Asia Pacific) Pte. Ltd.
The Faraday, 55 A Science Park Drive
Singapore (118236)
E-mail: hdongre@tatatechnologies.com.sg |
|
| 
|
|
|
|
1:33:29 PM 
