The latest addition to the 'Josh' team is Ford IKON Exi. The car is a smart and attractive choice for customers in the corporate segment who have the privilege of choosing the best. The model is now available at all Ford dealerships in the city.

With Ford IKON Exi, Ford India is to fulfil the desires of a host of new consumers by bringing this new model. It is equipped with luxury features like power steering, power windows, body-side protection moulding, body-coloured bumpers, seat belts in the front and rear, central locking, electric fuel cap release, electric boot release and full wheel covers. The model is available in seven colours - Tourmaline Green, Java Blue, Paprika Red, Light Nordic Green, Micastone, Heather Coral and Diamond White.

The 1300 cc Endura-E engine powers the new Ford IKON model. The contemporary SEFI technology and computer controlled engine management system (EEC V) offers improved power and fuel efficiency. The car is specially fine-tuned for city driving conditions, delivering a peak torque of 100 NM @ 3500 rpm, and has CFC-free air-conditioning. John Fink, Vice President, Marketing, Sales and Services, Ford India, said, "Ford IKON Exi model is the response to a growing demand among buyers for an attractive and smart purchase proposition. The Ford IKON Exi will offer consumers exceptional value - good performance, fuel economy and the most desirable features. It has an European flavour, which will suit Indian conditions. It is basically a luxury car with a great driving experience. We are confident the latest model will generate a high degree of excitement among our consumers and dealers."

"Bangalore market is consistently strong. It has a high growth market. It's a perfect product for a Bangalorean. And Bangaloreans are youthful in mind and body…" he added.

Ford IKON retail prices in Bangalore as on July 1, 2000

1.3 CLXi Petrol - Rs 516, 678/-

1.6 ZXi Petrol - Rs 631, 080/-

1.8 ZXi Diesel - Rs 710, 952/-

1.3 EXi Petrol - Rs 564, 009/-

Ford IKON has already become quite popular with more than 10,500 units sold so far. It is supported by QualityCare's (Ford's branded customer service) service which include 24-hour helpline, extended warranty options, and communication with customer assistance via the Ford India website.

Ford India is committed to provide excellent service to its customers and is aligned with Ford Motor Company's vision of becoming the world's leading Consumer Company for automotive products and services.

Authorised Dealers in Bangalore:

Cauvery Ford, Survey # 13, 11th km, Kanakpura Road, Bangalore - 560 078
Phone: 634 7922, 654 8103
Metro Ford, 63, St Marks Road, Bangalore - 560 001
Phone: 559 4254

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