|
K wality
Wall's a brand of Hindustan Lever Limited, the
market leader in ice cream with over 50% market share and
also the market leader individually in top cities like Delhi,
Mumbai, Bangalore etc has announced a lucky Bangalorean as
one of the prize winners of the ongoing feast "what's on
your stick" contest. Vandana Samuel won the prize
when she discovered the picture of a camera on her ice cream
stick.
"Chilling out during the heat in Bangalore is my favourite
pastime. What better way to beat the heat than with a Kwality
Wall's Feast and now imagine winning a camera for that,"
says ecstatic Vandana .
Congratulating the winner, J V Raman, Marketing manager Kwality
Wall's added "Our endeavour has always been to provide our
consumers some fun and excitement. There are still a lot of
prizes to be won for the contest including free trip to Mauritius"
The recent promotion from Kwality Walls entitles the consumers
to win fabulous prizes, which include three first prizes offering
free air tickets to Mauritius, 10-second prizes offering TVS
mobikes, 100 third prizes presenting canon cameras and over
two lakhs of consolation prizes offering Jalijeera Blast.
Consumers who buy any of the 'Feast' products ranging from
Chocolate, Chocobar and Chocobar Junior to Mango Zap and
Jaljeera Blast, need to look for a special print on the
sticks. If the print depicts a picture of a wave, then the
lucky owner will win the first prize. He can claim the second
prize if he picks up a stick with a picture of a mobike, and
would be entitled to the third prize if the print portrays
the camera. The picture of an ice candy stick will win him
the forth prize- a Jaljeera Blast.
Kwality Wall's has combined the state-of-the-art technical
know-how of Unilever-the global leader in ice cream products
with a deep insight into the Indian market, to deliver a range
of superior quality products under its internationals brands-
Cornetto, Feast and Max.
Feast, that has won the hearts of teenagers with its
delicious flavours is perceived as a brand with attitude.
As a result of the innovative marketing initiatives employed
by the company, Feast has over the years-evolved as the icon
of the youth.
|
| |
|