Indian IT brain power has been one of the most aspired fuel to pump global corporate organisations, but little was know about the growing impact of Indian marketing brains behind the booming success of global giants.

Indian Marketing specialists are sparking as custodians of mega global brands in many US companies and as a result are finding strategic positions in their parent companies. It is a well accepted fact around the world that Indian market places are an ideal training ground and a stepping stone to the bigger game.

Exclamating the above is Muktesh Pant, chief marketing officer of Reebok. He missions on signing up Jay-Z (hip-hop superstar) with Reebok adding to the 'Sound and Rhythm of Sports' marketing campaign. Pant commands an annual budget of $270 million. Earlier he worked with HLL and Pepsi in India. The whooping success of Reebok's TV commercial conceived around the fictional character Terry Tate, prompted NYSE to invite pant to ring the closing bell. Pant says that,he finds it more challenging to build alignments internally.

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Source: Business India, June 23 to July 6, 2003

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