|
Ranking By Gross Income
According the the A&M XII Agency Report, the ad
industry remained steady in 2000-01, with a growth figure of 23.51
per cent, only slightly less than the XIth Agency Report's figure
of 24.83 per cent for 1999-00. Note that the growth rate is a representative
figure, and is a measure of the 1999-00 to 2000-01 difference in
Gross Income of the Report's Top 100 agencies, as reported by them
this time. This year, the Top Five participating agencies together
- HTA, O&M, Mudra, FCB-Ulka and Rediffusion DY&R
- account for 47.2 per cent of the Top 100's Gross Income.
| Rank 1999-00 |
2000-01 |
Agency |
GI
(00-01) |
Growth (%) |
Headquarters/City |
|
1
|
1
|
Hindustan Thompson Associates
Ltd |
2074.03 |
28.36 |
Mumbai |
|
2
|
2
|
Ogilvy & Mather Pvt Ltd |
1258.74 |
18.67 |
Mumbai |
|
3
|
3
|
Mudra Communications |
1069.96 |
36.39 |
Ahmedabad |
|
4
|
4
|
FCB-Ulka Advertising Ltd |
868.84 |
11.07 |
Mumbai |
|
5
|
5
|
Rediffusion-DY&R |
752.04 |
13.19 |
Mumbai |
|
6
|
6
|
McCann Erickson (India) Ltd |
618.36 |
18.53 |
New Delhi |
|
7
|
7
|
R K Swamy/ BBDO Advertising Pvt
Ltd |
441.59 |
14.85 |
Chennai |
|
8
|
8
|
Grey Worldwide (I) Pvt Ltd |
425.00 |
28.40 |
Mumbai |
|
9
|
9
|
Leo Burnett India Pvt Ltd |
375.91 |
27.39 |
Mumbai |
|
11
|
10
|
Contract Advertising (India) Ltd |
320.98 |
22.29 |
Mumbai |
|
15
|
11
|
Euro RSCG Advertising Pvt Ltd |
306.00 |
34.21 |
Mumbai |
|
10
|
12
|
Pressman Advertising & Marketing
Ltd |
292.84 |
4.30 |
Kolkata |
|
12
|
13
|
MAA |
267.60 |
1.71 |
Bangalore |
|
13
|
14
|
B&W Communications Pvt Ltd |
266.57 |
7.26 |
Mumbai |
|
16
|
15
|
Triton Communications Pvt Ltd |
218.62 |
12.00 |
Mumbai |
|
18
|
16
|
Ambience Darcy Advertising Pvt
Ltd |
218.00 |
43.42 |
Mumbai |
|
44
|
17
|
Moulis Euro RSCG Advertising Service
Pvt Ltd |
217.27 |
46.69 |
Chennai |
|
-
|
18
|
Bates India |
210.72 |
119.32 |
Kolkata |
|
17
|
19
|
Percept Advertising Ltd |
207.66 |
26.06 |
Mumbai |
|
19
|
20
|
Saatchi & Saatchi Ltd |
159.98 |
8.02 |
Mumbai |
GI - Gross Income (in Rs Million)
Hindustan Thompson Associates LTD (HTA)
HTA was established in 1929 and currently employs 1,452 people.
Gross Income - Rs2074.03 million.
Accounts:
Gained: Mattel Co (Mattel/ toys); i-flex Solutions
(Flex-cube/ financial solutions software); Timex Watches (Timex/watches);
Cargill India (Cargill/ edible oils & ingredients); Satyam Infoway
(sify/ hosting services); National AIDS control Org (National AIDS
Control/ government agency; Vistaar (Vistaar/ dotcom); The Hindustan
Times (Hindustan Times/ daily newspaper); Curls & Curves/ health);
Bridgestone Corporation (Bridgestone/ tyres); Mphasis (Mphasis/
dotcom); Spice Telecom (Spice/ cellular service & telecom);
Tata AIG Insurance (Tata AIG/ insurance); Ricoh India (Ricoh/ photocopiers);
UNICEF (UNICEF/ social communication).
Lost/ Resigned: Godrej (Godrej Pentacool, Godrej
Power, Godrej Cold Gold and so on/ refrigerators & washing machines);
Navia Markets (Naviamarkets.com/ dotcom); Cisco Systems India; PCCW
Cyber Works; Templeton India Asset Management (Mutual funds); Konka
Electronics (Konka/ electronics).
Top Managers: Mike Khanna, Chief Executive; Ivan Arthur,
Executive Vice-President - National Creative Director; Sunil Gupta,
Executive Vice-President - General Manager; Kamal Oberoi, Senior
Vice-President - General Manager; Tarun Rai, senior vice-president
- general manager; Ms Anita Gupta, senior vice-president - general
manager; Dhunji Wadia, vice-president - General Manager; CN Gawankar,
Senior Vice-President - Finance & Legal; Ms Rakshin Patel, Senior
Vice-President - General Manager, Thompson Connect; Thomas Puliyel,
President, Indian Market Research Bureau (IMRB); Rajiv Desai, President,
Indian Public Affairs Network (IPAN).
India's Top 20 Biggest Ad Spenders
Rank
00-01 |
Rank
99-00 |
Company Name |
Ad spend (Rs cr) |
Sales
(Rs cr) |
Ad spent/ Sales% 00-01or 00 |
| 1 |
1 |
Hindustan Lever |
696.58 |
11458.31 |
6.08 |
| 2 |
2 |
Colgate-Palmolive India |
213.96 |
1176.89 |
18.18 |
| 3 |
3 |
ITC |
183.32 |
8699.75 |
2.11 |
| 4 |
4 |
Dabur India |
146.08 |
1172.62 |
12.46 |
| 5 |
- |
LG Electronics India |
131.4 |
1755.05 |
7.49 |
| 6 |
5 |
Nestle India |
128.46 |
1680.32 |
7.64 |
| 7 |
6 |
McDowell & Co |
118.94 |
1134.38 |
9.53 |
| 8 |
7 |
Bajaj Auto |
102.53 |
3628.74 |
2.83 |
| 9 |
- |
Maruti Udyog |
88.2 |
9449.5 |
- |
| 10 |
- |
Herbertsons |
85.93 |
289.56 |
- |
| 11 |
9 |
Britannia Industries |
85.29 |
1338.42 |
6.37 |
| 12 |
8 |
Godfrey Phillips India |
85.15 |
1082.63 |
- |
| 13 |
12 |
Marico Industries |
79.82 |
658.79 |
12.12 |
| 14 |
- |
Godrej Industries |
77.54 |
873.9 |
8.87 |
| 15 |
14 |
Telco |
71.89 |
7969.49 |
0.90 |
| 16 |
25 |
SKB Consumer Healthcare
|
69.36 |
903.44 |
7.68 |
| 17 |
10 |
Tata Tea |
64.63 |
824.17 |
7.84 |
| 18 |
- |
Hyundai Motor India |
63.73 |
2331.53 |
- |
| 19 |
17 |
Hero Honda Motors |
61.12 |
3369.88 |
1.81 |
| 20 |
- |
Reckitt Benckiser India |
61.01 |
589.98 |
10.34 |
This is the list of India's biggest ad spenders and it continues
to be dominated by FMCG majors, with Hindustan Lever (HL)
at the top. With Rs696.58 crore spent in 2000, it is well ahead
of Colgate-Palmolive India which spent about Rs213.96 crores
in the same year. In fact, the money spent by companies ranked from
13 to 20 together would add up to what Hindustan Lever spent in
a year. Interestingly, HL's Ad Spent/ Sales percentage is only 6.08
as compared to the 18.18 of Colgate-Palmolive India.
In the same list which ranks 100 companies, Reliance Industries
(RI) tops among the companies that spent less on advertising but
earned more in sales. RI spent Rs37.23 crores on advertising in
2000, but made sales of Rs28008.25 crores, which makes its Ad Spent/
Sales percentage only 0.13. Second to that is Larsen & Tourbo,
which spent Rs57.04 crores, made sales of Rs7846.51 crores with
a Ad Spent/ Sales percentage of 0.73.
Source: A&M, January 2002
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7:35:25 AM 
