Launches Three New Products

Cellnext Solutions Limited, a Wireless IT Solutions Company, promoted by the Escorts Group, announced the launch of three new products, at a press conference on May28, 2002.

The three products, part of the Messaging Engine (ME) series are aimed at cellular operators. AlertME, RoamME, GlobalME - have been launched with an objective to provide the Wireless Telecom and Communications Industry with products, that enhance their ARPU, i.e., Average Revenue per User. The ME-Series of products is based on SS7 signaling technology.

Speaking on the launch, Mr Srijnan Sanyal, Chief Marketing Officer, said - "Cellnext ME product line includes a set of SS7-based software application platforms which exploits the 'operator content' trapped inside the SS7 network."

Like in the case of AlertME, where, all missed call attempts to a mobile number are captured from the SS7 network and and notified to the subscriber over SMS and web with date and time stamp.

RoamME offers location based Value Added Services to in-roaming and out-roaming subscribers and GlobalME enables operators to offer SMS based application services to Enterprise customers. Says Mr Sanyal - "For instance, supposing a bank wants to send uptodate data to their clients via Mobile/Wireless, they have to organise numerous tie-ups with local operators. GlobalME frees them from this hassle."

Each of these products are priced at around Rs50 lakhs.

Incorporated in 2000, the company had announced revenues of US $One million during it's first year of operations. "The company is targetting a three hundred percent growth rate this fiscal", announced Mr Athish Dasgupta, Chief Business Operations. "Most of the business is targetted at the European market", he added.

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