Today, there are 8m cars on the road with Nvidia’s processors inside including models from Telsa, Volkswagen, Honda and Mercedes as well as Audi but Danny Shapiro, senior director of automotive at Nvidia, claims the company is just getting started. “We have contracts with a lot of automakers, so over the next several years we’re going to grow that number by over 25m,“ he said. “Younger first-time car buyers have grown up with iPhones and iPads, so the expectation is that if you’re going to spend this much money on a car, the electronics in the car should be at least as good as your tablet.“
Shapiro said that a huge amount of craftsmanship goes into making cars, from the chassis and the headlights to the leather interior, but traditionally car companies have neglected to put the same effort into their computer systems. However, increased demand for high quality digital displays inside cars including dashboard navigation systems, virtual instrument clusters and rear-seat entertainment systems has pushed automakers to look beyond their traditional suppliers to obtain a technological edge.
The Tesla Model S, for example, features a 17-inch touchscreen display in the middle of the dashboard, which replaces almost every physical button in the car. It can be used to control everything from the air conditioning to the suspension settings and even the sunroof. Business Insider