Another wine enthusiast is luxury consultant and model Vibhinta Verma who says, “Red wine goes great with Indian food. I wake up fresh the next morning. Guys are taking to wine now. At a restaurant recently, I saw a glass of wine on every table.“
Wine was once relished by a few. However, with the number of Indian wine-makers entering the market and Karnataka promoting it actively, the snob value of wine has dropped.
“Wine consumption in Bengaluru increased by 20 25% annually .Other Indian cities showed just a 15% annual increase. This has happened especially so in the past five years, thanks to changing lifestyles and the IT population which travels overseas immensely,“ said Alok Chandra, a city-based wine consultant. Aslam Gafoor, president, Bangalore Wine Club, says, “International travel, lifestyle television channels, fine F&B, vineyard tours and evolution of wine accessibility in Bengaluru has made the youth here dis cerning. Moreover, they look for premium exclusive experiences which only wine brings to the table.“
Certified wine connoisseur Ruma Singh calls it an organic growth and observes, “Wine has been demystified. There is no stigma attached to it. Most chic restaurants offer a wine list. You can have wine by the glass. Unlike other Indian cities, Bengaluru’s hyper mar kets sell wines. We find many youngsters, in their late 20s, doing certificate courses on wine just to gain knowledge.
Bengaluru is where it is where it is all at.“
She finds that city’s youngsters are approaching proaching wine the right way .Wine has far less in put of alcohol. Where vodka comprises 40%, wine has 11-13% alcohol content,“ she pointed out.
Source: ET, 2015