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Bengaluru is the manufacturing hub for luxury brands like Ralph Lauren, Burberry, Cavalli, Georgio Armani, Hugo Boss…

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The city’s chemistry with fashion, in comparison to Delhi and Mumbai, has never generated much atomic reaction. While it may not be an active hub for Indian fashion, it is interestingly a pivotal nerve centre for fashion labels of the world. For uber-luxury brands like Ralph Lauren, Burberry, Roberto Cavalli, Georgio Armani and Hugo Boss, Bengaluru is haute. Because the city is home to some fine garment export houses that are busy churning out readyto-wear ensembles for these big fat fashion brands. Areas like Sarjapur, Malur, Attibele, Yehalanka and SG Palya, with sprawling units of export houses, make for unique fashion villages.

Pioneering the concept is garment export house Silver Crest Clothing in Sarjapur. It has been tailoring fine menswear, with emphasis on suits, for American labels like Ralph Lauren, Michael Kors, DKNY and Nordstrom luxury store.Managing director Gautam Golcha says, “Back in the 90s, the made-inIndia label was characterised as bad quality . This has changed dramatically . The young consumer in the West is not influenced by made-in labels anymore. They want a great garment. The eco-system that Bengaluru has developed today is conducive to manufacturing high-end ensembles.We don’t have sweat shops. We may not be Italy. But we come second. Europe still rules the raw material market. But when it comes to manufacturing, luxury labels want us.“bengalore-factory-2011

Controlling the designer kids’ wear market for 20 years is Pradhan Mercantile. It manufactures kids’ lines for interesting labels like Desigual, Du Pareil Au Meme, and Okaidi to boutique brands like Jodhpur and Cadet Rouselle at the Galeries Lafayette luxury depart mental store in Paris. Meeting stringent kids’ wear guidelines like needle policies and approved dyes is a task.Only proves how Bengaluru is an haute benchmark. Managing director Amir Pradhan says, “Before IT, export houses were the huge employment generators here. Bengaluru has an organised and ethical way of functioning compared to other Indian cities. Be it the licences, worker wages or machinery­ all comply with industry standards.

This makes Bengaluru the ace trading hub in India for international la bels,“ says Pra dhan and adds, “Delhi is the kingpin for women’s wear. Tirupur is the capital of knits. And Bengaluru is the hub for menswear.“ T&G Exports in Yelahanka manufactures pret lines for labels like Roberto Cavalli, Stella McCartney, Burberry and Kenzo.Even Armani and Calvin Klein Home are being tailored in the city .

Astormueller Shoes in SG Palya manufactures shoes for French brands Bugatti and Daniel Hechter. Founder Sirish Kumar says, “We have been designing shoes for Bugatti since 2000. Designs are created by Italians and Spanish. We turn that paper sketch into a finished prototype and outsource the mass production. Building a brand is not easy.“

Source : ET, April, 2015



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