On-line order of 7000 kg Christmas plum cakes for a Bengaluru based start-up


It could well turn out to be the question of the day: who ordered the cakes? It was no small order though 7,000 traditional Christmas plum cakes weighing 7,000 kg to be delivered pronto…well within five days…that’s almost “pronto!” It was an order that could have had any start-up’s knees knocking in fellowship.
This mammoth order of Rs. 22 lakh was received online by Eat fresh, a four-month-old food tech platform, from a city-based MNC. 

Rajiv Subramanian, founder of Eatfresh, confesses that he was in “disbelief” when he received the order. “We thought it was for 70 kg. But we were told that the company required 7,000 one-kg cakes.”

But once reality set in, a team of 80 rolled up their sleeves and werajiv-subramanian-founder-eatf-470x314nt to work, round the clock. They used 33,000 eggs, 1.2 tons of flour, 1.2 tons of sugar, 21 kg of spices, 2.3 tons of figs, almonds, walnuts and pistas and 100 litres of rum to make 7,000 kg of plum cakes. The cakes were ready and delivered on Thursday morning – one day earlier. “We have exhausted all our resources. It’s the first time we’ve taken an order on this scale,” Subramanian says. The cakes were baked at the 6,000 sqft production unit off Sarjapur Road.
Sharan Urubail, head of sales, Eatfresh, said, “We are seeing a rising trend among several such individuals and companies who are now approaching the online space for ordering food and cakes.”

Eatfresh is a part of Ubiquitous Foods, which also operates the bakery retail chain Ovenfresh in 50 locations serving 10,000 customers every day. It is only recently that the Chennai-based Ubiquitous Foods had secured an undisclosed amount of funding from existing investor Kalaari Capital, taking total capital raised by the company to over Rs 25 crore.

Eatfresh operated on a full-stack model (full control from order-taking to food preparation to door-step delivery) and offers Indian and international cuisine in a daily rotating menu across the city. The company has 15 items on its menu everyday priced between Rs 130 and Rs 220 that can be ordered through its website.

Source : Mirror, Dec, 2015

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