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Maserati enters South India with a Bengaluru showroom

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Italian luxury carmaker Maserati has just inaugurated its Bangalore dealership, in partnership with Jubilant AutoWorks Pvt Ltd. This is Maserati’s first dealership in South India, and second in India after the showroom in New Delhi. The dealership is located at M.G Road and has space to display 6 vehicles. The dealership caters to other southern markets as well with dedicated sales managers at Chennai, Hyderabad and Kochi within the region.

The dealership offers sales and servicing for Maserati’s full range of two-door and four-door luxury and sports cars in South India. The company plans to sell four models — Quattroporte, Ghibli, Gran Turismo and GranCabrio, all priced between Rs. 1.14 crore to Rs. 2.2 crore. The showroom will also have a visitor’s lounge, a merchandising section as well as a configurator area where clients can customize their new vehicle.

The cars will be manufactured in Italy and shipped to India as completely built units (CBU). The carmaker sold 36,500 units last year globally, with the U.S. and China being the major markets. In the current year, the company looks to sell around 75,000 units worldwide.

Nov, 2015




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